Quality Is Not An Accident


Internationally recognised
Award Winning Director, Producer & Cinematographer


“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives.”

 WILLIAM A. Foster quote

 "McCoy has the patience and tempo born of 45 years of experience... and works from a glistening colour palette that makes nearly everyone else’s surfing film work look like pencil sketchings'.”

MATT WARSAW. Author History of Surfing & Encyclopaedia of Surfing  





Growing up in Hawaii, I saw my first surfing movie, Surfing Hollow Days by Bruce Brown and the entire experience left a strong impression on me that I've I've spent my life's work, more like play, sharing what I capture in still photos and film/video just like I learned with humility and respect from Bruce and the early pioneers of the genre.  In 1975 I made my 1st surfing film with then partner Dick Hoole titled TUBULAR SWELLS. I've had the privilege to work on over 25 short and feature films on surfing.

Our latest production A Deeper Shade Of Blue is a film about Hawaiian Surf Culture, the Evolution of the Surfboard and The Spirit of Aloha. 

"Stunningly beautiful to watch, very funny in places, totally entertaining but most importantly tells a deeper history of what surfing is and the magic place where it was born".

Stacy Peralta, Director Dog Town/Z Boys, Riding Giants, Made in America, Bones Brigade 

A Deeper Shade of Blue - Trailer

Commissioned work

McCoy media create from inception to screen on a variety of levels direct, produce, grant and rebate producing, film/video, DOP, tv commercials, documentaries, feature films, music videos, event management, speaker, air b & b dinner party, Master Classes.  With quality in everything we do as the objective, please contact us for your next project.  

Commercial credits include.

Pepsi, Coke, Honda, Telstra, Toyota, Qantas, Becks Beer, Subaru and more

TVC shot in Fiji with the worlds best soccer players in the world having fun playing in the surf. Second unit director and 2nd unit DOP and Cinematographer.


Client:  Hankook Tires

Agency:  Velvet

Director: Jeff Darling


We also hold an extensive library of stock footage of not only surfing and things around the ocean, my love of capturing images to share has me shooting anything, everything, and anywhere I spot a shot.  Please contact us with what you are looking for and we will do our best to be of service to you.